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National LicensingDVSA

UK National Hazard Perception Test

Our flagship client — producing over 280 CGI clips for the UK Theory and Hazard Perception tests since 2012, reaching 1.5 million candidates annually.

01

The Challenge

The DVSA needed to replace the UK Hazard Perception Test's original filmed footage with a new generation of CGI technology. The new content had to meet the highest standards of validity, reliability and fairness — delivering a uniquely randomised test to each of more than 1.5 million candidates annually — while also covering a far broader range of road environments, weather conditions and hazard types than was possible with filmed footage.

02

Our Solution

Jellylearn was awarded the contract in 2012 and has since produced over 280 CGI clips for the Theory and Hazard Perception tests. The initial 130 one-minute clips were randomly selected to form a unique test for every candidate. This was a challenging, pioneering project — the platform from which Jellylearn has gone on to produce road safety content for governments, driving schools, publishers, schools and public sector road safety departments worldwide.

03

Results

280+ CGI hazard perception clips produced since 2012
Test went live in January 2015 — now used by 1.5 million+ candidates annually
Content spans urban, rural, night, adverse weather, motorcyclists, pedestrians and animals
Launched Jellylearn's position as the world leader in HP content production
Foundation for Jellylearn's global road safety content business across 30+ countries

Watch the clip

"Jellylearn's expertise in hazard perception content development has been central to the modernisation of the UK driving test. Their evidence-based approach ensures we're effectively evaluating road safety skills at scale."

Driver Standards Agency

UK DVSA

Project details

DVSA
Client
DVSA
Category
National Licensing
Tags
National LicensingCGI ContentUK

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